So many of you have weighed in on a cancer-related project that I've been focused on at work, and I'm so excited to share that it is finally going to be launching next week.
If things go well (and every appendage I have is crossed like twice at this point) you should be reading about it in the news the morning of the 17th - and it should be good news for every cancer patient who is Working With Cancer.
Once I can share materials - Tuesday morning - I am really hopeful that many of you will join me in sharing them on social media, and in particular during the first week or two of launch, on LinkedIn. We are trying to build "positive peer pressure" for companies to do the right thing to support cancer patients in the workplace - and if the last few days are any indication, I think it's going to work. But it's going to take a groundswell of activity to make it happen.
If you're interested in knowing more, you can DM me here. Or please connect with me on LinkedIn - Gina Jacobson - with a note to let me know you're from this forum (I get hundreds of connect requests from people who want to sell me things, so I want to make sure I know who you are!). I'll be posting on LinkedIn as soon as I am allowed to post on Tuesday morning, and the more people who share my post with their own words of support, the more likely our message will be to scale quickly.
Those of us who work in marketing know how much work it takes for something to "go viral." But I can honestly say that in my almost 30-year career in advertising, this is the first initiative I have ever been a part of that feels like it has potential to drive true and scaled positive change. That this will happen to benefit cancer patients is an incredible bonus.
THANK YOU ALL IN ADVANCE FOR YOUR SUPPORT! LET'S MAKE THIS HAPPEN!!
Last edited by ginabeewell
on Tue Jan 17, 2023 7:51 am, edited 1 time in total.