Tell someone you have breast cancer or pancreatic cancer and the response is all sympathy. Truly not everyone has the wrong reaction and many folks "get it" but I'd say they are at the very least in the minority compared to those who do.
I don't think this is true, but at the very least, I don't think there's objective evidence to support it. In my experience with my Dad, he's never received anything but kind words of support when he tells people he has colon cancer. No one has drawn a distinction - cancer sucks.
And until high profile people and celebrities start admitting they have COLON cancer, those attitudes will never change.
If this is true, it's a sad statement about society today that people would need a celebrity to get them to open their minds. I think if you look at awareness campaigns in general, many started at a grass roots level and succeed because of the tireless efforts of everyday people. Celebrity spokespeople may have broader reach, but I don't think they're the be-all-end-all when it comes to raising awareness and changing attitudes.
Maybe Stuart Scott is active in his personal life in terms of raising awareness? Who knows? My Dad wouldn't go on TV to promote colon cancer awareness, but he absolutely talks to friends when it's appropriate. There are lots of different ways to contribute to the cause.
if there would be any sort of platform at ESPN to perhaps do some sort of public service announcement about CRC---or to do something to raise awareness, anyway.
In general, I don't see why ESPN couldn't do something like this (a lot of their viewers will be impacted by colon cancer at some point in their lives), but I don't think it should attempt to involve Stuart Scott. First, we don't know that he has CRC. Second, his privacy is his business. If he wanted to do a PSA, he would.